"Do unto others as you would have them do unto you," is commonly known as "The Golden Rule". This statement is also "The Golden Rule" in the context of fundraising yet often forgotten. It is very useful in marketing your investment opportunity to potential investors.

Take a moment to consider a piece of the strategic puzzle that you may think is inconsequential to your business objectives: research. In this day and age, a comprehensive research strategy can make or break governments, politicians and yes, even established accounting firms.