Adam Wilensky - brand & communications strategy

Adam is a multi-channel digital marketing and communications professional with in-depth experience producing and deploying global campaigns, branded content and best-in-class mobile apps and games for some of the world’s most popular entertainment, tech and lifestyle properties.  Adam thrives collaborating with innovative, cross-functional teams with the shared goal of achieving brand growth and ROI positive programs.  Corporate experience includes:  FOX, News Corp One, 20th Century Fox International Television, Apple, Google, Amazon, Facebook, Twitter and Snapchat.

Expertise and strengths:

• Developing and implementing digital product release strategies including KPI planning and 360° campaign execution from inception through full lifecycle

• Creating marketing roadmaps and brand positioning for mobile applications and game releases by leveraging consumer insights, A/B       testing, promo networks, UA, gap analysis and social media  

• Producing advertising assets (broadcast, digital, print, retail and POP); overseeing internal and partner social, content, online, communications and on-air teams  

• Reviewing products and advising on consistent features, incremental downloads, customer retention and revenue  

• Developing branded content and editorial calendars for social and personalization channels